REAL INDIAN D2C & DROPSHIPPING MARGIN AUDITOR
D2C Unit Economics & RTO Shield Calculator
Don't get tricked by fake 3x Facebook ROAS. Calculate your actual in-hand net profit after COD courier returns, CAC, and Restocking costs.
Order & Ad ParametersINR (₹) CURRENCY
Product Selling Price₹1,499
Product COGS (Cost of Goods)₹380
Meta Ad CAC (Cost Per Purchase)₹450
COD Return to Origin (RTO %)28% (Ind. Avg: 28%)
Monthly Total Orders500 Orders
True In-Hand Net Cash Flow360 DELIVERED / 140 RTO
Actual Monthly Net In-Hand Profit
₹1,29,440
Net Margin: 24.0% · Profit per delivered order: ₹360
Total Net Revenue (Delivered Only):₹5,39,640
Meta Ad Spend:-₹2,25,000
RTO Courier Losses (Both Ways):-₹19,600
How to cut RTO by 8-12%:
Offer a ₹50 instant prepaid UPI discount. Prepaid orders have a 98% delivery rate compared to COD's 72%.